Len & company present their MBNA Partnership back at SEMA, 2002

Founded in early 1998, in the wake of the explosion of the import (now labeled sport-compact) motorsports industry, BigLen Engineering is an automotive market research & development company catering to the ever-burgeoning world of motorsports. From local businesses to International corporations, BigLen offers its clients the distinctive opportunity to promote their products & further enhance their corporate image through the unique and extreme marketing solutions present in motorsports. It is well known that for marketing purposes, auto racing represents the surest return on investment in sports.

It is BigLen's daily mission to maximize promotional potential and bestow upon its sponsors the benefits of such guaranteed exposure through competition, victories, and awe-inspiring performance. This ensures our audience and clients the highest quality product.

BigLen provides its sponsorship partners with a powerful gateway to the vast and diverse generation within some of the top metropolitan areas of North America, including New York, Los Angeles, Philadelphia, Atlanta, Miami, Dallas, Houston, Phoenix, Denver, San Diego, San Francisco, Long Beach, Chicago, St. Louis, Seattle, Detroit, Boston, Washington DC, Las Vegas, Montreal, Toronto, and Vancouver.

Your company's association with the sport will take advantage of the target audience's loyalty to the brands that participate in their favorite pastime. This, collectively with BigLen's execution of a powerful season of racing inevitably turns these trendsetters into evangelists of your brand. Team BigLen provides the necessary tools for any brand to maximize their exposure in this unique and emerging culture.

Since BigLen's inception, there remained an inevitable, veiled objective.  BigLen Engineering's 7+ years of participation in the pro ranks of Sport-Compact Championship Drag Racing has served as a databank of research and information for the development of a new, truly race-bred, product line.  2005 marked the year of origin for the BLE Products division, a culmination of years of passion, engineering, and development of track-tested performance products for sport-compact applications.  For more information, see the BLE products website at www.bleproducts.com.