Another level of representation provides uniqueness and great exposure and is reserved for a maximum of two companies. Primary Sponsors will receive similar benefits to the Team Sponsor, which can be upgraded for even more brand awareness. The Primary Sponsors play a major role in bringing all the exciting racing action to the fans, assuring loyalty to your brand. Products and services included are as follows:

VISUAL LOGO PROMOTION

• Racecar Decals on Rear Quarter Panels 24" or Front Fender 24", Front Bumper 12" & Rear Bumper 12", and In-car Cam ensure absolute promotion.
• Pit Tow Vehicle Decals on Quarters or Fenders, Front Bumper, and Rear Bumper
• Decals on Team Transporter - Sides 36" long & Rear 18" long provide exposure on interstate roads all over the country and at every venue!
• Decals on Driver's Helmet - Front Over Mouth or Jawbone Area
• Driver's Suit Logos - Front 3", Sleeves 3"
• Crew Uniforms Logos - Front 3" & Sleeves 3"
• Driver & Crew Headwear Logo - Side. This provides excellent exposure during driver close-ups & interviews.
• Logo placement on casual business attire on sleeve for trade show attendances & any/all industry press conferences.

LIVE RACE AND LIFESTYLE SHOW EVENTS PROMOTION

• Mention Status for any/all television, radio, or print media interviews & sessions immediately following title sponsor.
• PA announcements of your name brand simultaneous with crowd-pleasing racecar introduction up to six times at every race event.
• Brand representation with professional media personnel / spokes model at a minimum of 5 events, chosen from our 2002 schedule.
• Product demonstration, literature distribution, product sample giveaways, and raffle opportunities at each event.

PRINT MEDIA AND ONLINE PROMOTION AND ADVERTISEMENT

• Brand name / logo inclusion in 6 months of full-color, joint advertising within one of the most popular industry magazines.
• Guaranteed 6 months of online banner advertisement on two industry websites including hot link to your corporate website.
• A minimum of 5000 color distribution flyers of ad design printed and distributed throughout the season.
• Brand name / logo inclusion on 5000 Color 8.5X11" team promotional flyers to be printed for handouts at all events.
• Brand name / logo inclusion on 1000 Full Size Color Posters to be printed for handouts at select events.
• Brand name / logo inclusion on souvenir Team T-shirts to be made for giveaways, raffles, and sales (At least 500).

CORPORATE IMAGE AND EMPLOYEE APPRECIATION

• Team appearance at your company's annual corporate function or key press release anywhere in the continental United States. Racecar can be used as a cocktail party conversation piece.
• Primary Sponsors will receive our services in all events in our schedule and the use of BigLen's "B" insignia and photos for corporate ads.
• 6 Gate entry tickets to 10 race events and hospitality area for your company guests.